WebNov 1, 2024 · Optional product pricing is when a business sets a base product at a lower cost and additional, optional products at a higher price to make up for any losses. Optional products aren’t required for the base product to work, but they usually enhance the customer experience. As mentioned above, the two key components of optional product pricing ... WebFeb 3, 2024 · A common example of a product with captive pricing is the printer because you purchase ink cartridges to allow the printer to keep functioning. The pricing of both …
Pricing Strategy for Consumer Products (FMCG) Overview
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Consumer Market Pricing Strategy Overview Toptal®
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